Râureni Valentine’s Day

We created the packaging for a limited edition of strawberry jam and a set of personalized dinner plates, with love messages related to Raureni products: “We go together like nuts and jam.” “Find your perfect half.” “You are the jam of my cake.” Or more love messages that rhyme in Romanian: “I love you in the morning like jam on bread.” “I love you to the moon and back when you give me plum jam.”
We challenged the users to create love messages. The creators of the most inspiring messages received a set of plates and a jar of strawberry jam limited edition. The contest was a huge success, people wanted to buy the plates set. More than 4k likes, 2.3k comments, 700 shares and over 1 million reach in 2 days.