Nappo Shoes – Bella non-diva

Positioning statement: Women’s shoes, accessible, leather natural, for a modern woman, of a non-provocative elegance, who does not feel the need to exhibit neither sexuality nor social status.

Tone of voice, differentiator – No nonsense, spiritual, but not sarcastic, witty, but not smart. Brand stand – Nappo thinks you can be feminine, without being a diva.