For this purpose we created a series of three ads showing accomplished personalities who have achieved amazing things in their lives. Yet we realize that when it comes to home-care, they are found lacking. Our message being that it is ok! While you are out there, conquering the world, you can trust Mauqa Online to take care of your home so that your home is always a happier one. Additionally, we followed up each video ad with posts showing our main characters mid crisis followed by communication containing a message of encouragement and positivity talking about how, when it comes to certain aspects of life, asking for a little help is never a bad thing! And Mauqa Online is always happy to be of service.