We proposed a versatile identity for an e-commerce platform selling famous sport brands: adidas, Caterpillar, Converse, Ecko Red, Lacoste, Le Coq Sportif, Nike, Puma, Reebok, Sergio Tacchini, UGG Australia, Vans, Zoo York.
This identity was created to give the brand a “fashion” feel and, at the same time, urban and sporty accents. The identity was centred on the letter “O”, to impress the name Originals. Besides the logo, we proposed a jingle ending in a suggestive “Oh!”. The color scheme was perfectly adapted to the brand’s predominantly digital environment.